Advertise

Retail - Specs and Deadlines

SOFTWARE:

Macintosh platform, InDesign CS2, QuarkXpress 3.3-6.0, Illustrator 4.0-10, Photoshop 3.0-6.0, Acrobat 4.0-7.0. We can accept PDFs if produced properly. Please be advised that we are unable to make any corrections to files sent in PDF format. We do not accept ads saved as JPEGS.

Fonts:

Adobe PostScript Type 1 fonts. We cannot guarantee any font other than Adobe PostScript Type 1 fonts. We reserve the right to substitute a missing font with a similar font from our library to meet our deadlines. ** We cannot accept PC fonts, TrueType fonts or Multiple Master fonts. *** Include only those fonts used in your document, along with those used in embedded graphics. To minimize potential problems, fonts within embedded graphics should be converted to outline.

Placed Graphics:

.TIF and .EPS formats only. All linked graphics must be included with the document (please collect for output). Placed images should be scaled no more than +/- 15% within page layout program. Inside Paper (35# bright white stock):

• 85 lpi/300 dpi
• 1200 dpi for bitmap images (line art).
  Cover (50# bright white stock): 133 lpi/300 dpi
• 1200 dpi for bitmap images (line art)

Ink density must be between 220 and 240 to reproduce correctly. Our medium experiences a 20-30% dot gain.

Spot Color:

All graphic elements for spot color ads should be set up as CMYK. Please include printed separations for reference. Inside Paper (35# bright white stock):

• 85 lpi/300 dpi
• 1200 dpi for bitmap images
• Cover (50# bright white stock):
  133 lpi/300 dpi
• 1200 dpi for bitmap images

Media:

CD-ROMs, DVDs: Mac formatted. Please include printout of folder contents, with title of ad document highlighted.

Proofs:

We require a final proof of your advertisement with your electronic file, a hard copy enclosed with disk or a faxed proof.
If a proof is not provided, we cannot be held responsible for incorrect material as final output will be compared with an internal proof only. Two proofs will be provided for ads designed within JN Creative Services.
An additional proof can be attained for $75 a piece.

Charges For Production/Creative Services Late Ads:

1. Creative-To-Build Ads / Proof deadline:
   1. Refers to an ad our creative/production department must create for the client.
   2. Any ad materials submitted after 12pm Friday (1 week prior to publish date) are considered late for proof deadline.
   3. If client proceeds, charge is $150.
2. Pick-Up & Change Ads:
   1. Refers to any advertiser's ad previously run in the JN that requires any changes to be made.
   2. Any pick-up & change materials submitted after 4pm on Monday (1 week prior to publish date) are considered late.
   3. If client proceeds, charge is $75.
3. Camera Ready or straight Pick-Up Ads
   1. Pick-Up refers to any advertiser's ad previously run in the JN.
   2. Any Camera Ready or Pick-Up materials submitted after 4pm on Monday (week of publish date) are considered late.
   3. If client proceeds, charge is $50.

Additional Proofs:

1. Every advertiser receives 1 original proof plus 1 proof with submitted changes; total 2 proofs at NO ADDITIONAL CHARGE.
2. If additional proofs are requested, charges will be assessed:
   1. Creative-To-Build proof charge is $150.
   2. Pick-Up & Change proof charge is $75.

Reprints:

• Call 248-351-5107 for pricing

Additional Services:

• Design rate: $75 per hour
• Copywriting rate: $50 per hour
• Photo shoot rates:
  
  • Day rate (8 hours): $1,250
  • Half-day rate (4 hours): $625
  • Additional shots: $150 each