Platinum

With its contemporary flair and snappy content and visuals, Platinum has positioned itself in the market to deliver the Metropolitan Detroit Jewish population to advertisers.

Our Circulation & Distribution

• Of the 72,000 Jews living in Metropolitan Detroit, 88% read Platinum regularly.
• 84% of each issue is mailed directly into homes the first Thursday of every month.
• 6% are in stores and street boxes.
• 10% are placed in professional offices and waiting rooms throughout our area.
• Platinum is placed in 120 additional high-traffic spots throughout Metropolitan Detroit, allowing us to reach outside our current readership.
• Platinum keeps an event calendar planned around upwardly mobile, active, professional 35-50 year olds. Events include Purim at the Palace; the Henry Ford Mothers, Daughters, Sisters & Friends Luncheon and BBYO Fashion Unleashed.

Ad Sizes & Dimensions

2009 Platinum Editorial Calendar

Theme	Ad Closing	Issue Date
Autos:	Dec. 23, 2009	Jan. 7, 2010
Bridal:	Jan. 13, 2010	Feb. 4, 2010
Travel, Home Design:	Feb. 10, 2010	March 4, 2010
Gardens/Spring Fashion:	Mar. 10, 2010	April 1, 2010
Prom/Mother's Day:	April 14, 2010	May 6, 2010
Father's Day/Golf:	May 19, 2010	June 4, 2010
Outdoor Living/Eco:	June 16, 2010	July 2, 2010
Back to School:	July 14, 2010	Aug. 5, 2010
Fall Fashion:	Aug. 18, 2010	Sept. 3, 2010
Family:	Sept. 15, 2010	Oct. 7, 2010
Comfort:	Oct. 13, 2010	Nov. 4, 2010
Gift Guide:	Nov. 10, 2010	Dec. 2, 2010